Jay Hoop

Creative Director

About Me

Great design happens where strategy, creativity, and human understanding intersect. My role as a leader is to create clarity, inspire teams, and push ideas further than they thought possible.

I’m a Creative Director and UX/UI design leader with over 15 years of experience shaping digital experiences, building brands, and leading creative teams that turn complex ideas into meaningful customer connections. Working at the intersection of strategy, design, and storytelling, I help organizations create products and platforms that resonate with audiences and deliver measurable results.

My work spans creative direction and UX/UI design across industries including technology, pharmaceutical, restaurant, quick-service, and global e-commerce. I’ve partnered with designers, engineers, and executive stakeholders at industry-leading organizations—including multinational Fortune 500 companies—to launch impactful campaigns, scalable digital platforms, and customer-centered brand experiences.

During nearly a decade at Microsoft, I contributed to several multi-billion-dollar digital ecosystems, including Microsoft Store, Xbox, and Windows Phone. In these roles, I championed user-centered design and helped teams deliver experiences that balance usability, brand integrity, and visual excellence.

As a leader, I set a clear bar for excellence while investing deeply in the people around me. I challenge teams and clients to push ideas further, guided by a strong moral compass and a commitment to creating work that is truly best-in-class.

Outside of work, I value personal growth, time with my family, and service to others. I enjoy traveling and exploring new places with curiosity and appreciation for the world around me.

Experience

Creative Director - Photon

Led numerous design and strategy teams to create innovative and impactful responsive web and mobile applications experiences for global brands.

Senior UX/UI Designer

Delivered end-to-end user-centered design solutions using the design thinking process. Experienced across the full UX lifecycle including:

UX Research

Current state and competitive analysis, personas, journey maps

UX Design

Information architecture, wireframes

UI Design

Design systems, high-fidelity designs, prototypes, mood boards

UX/UI Designer - Microsoft

Designed intuitive, visually compelling user interfaces across multi-billion-dollar digital ecosystems, including Microsoft Store, Xbox, and Windows Phone.

Clients

Brings creative direction and UX/UI expertise across multiple industries, including technology, pharmaceuticals, restaurants, quick-service, and global ecommerce.

Microsoft — Consumer Technology / Software
VMware — Enterprise Software
GlaxoSmithKline — Biopharmaceutical
Colgate-Palmolive — Consumer Packaged Goods
McKesson (Foster & Thrive) — Healthcare Distribution
WellDyne — Pharmacy Benefit Management
Maxor — Healthcare Services
GoTo Foods — Quick-Serve Restaurants
Darden — Hospitality / Restaurants
Avis — Mobility / Car Rental
Thorne — Health & Wellness
SRS Distributors — Construction / Building Material Distribution
Groundworks — Home Infrastructure Services